Philosophy
Our thinking behind the name “YUUGO.”
Origin of the name
Affirm yourself. Value your own thinking. Let your passion erupt, and pour in your soul. Stay arrogant, always.
We want a world overflowing with that torrent of creativity — and from that wish, we chose to call ourselves “YUUGO.”
With this spirit, we want to captivate the world — and keep igniting humanity's desire to create.
Our tenets
Affirm individuality
Modesty can dull passion. We believe you may affirm yourself — arrogantly, even. It begins by squarely embracing your own sensibility and what you want to make.
It's okay to be inefficient
Making things is often a roundabout process. Mountains of prototypes, storms of rebuilding — we've gone through it messily, again and again. But that very process is the asset. That's where the value comes from.
Pour in the soul
For all the technique and design, the final question is always whether the soul is in it. Intent lives in every single choice — and together, they add up to something overwhelming.