Rather —
proudly so.
The name “YUUGO” was born from a single wish.
Origin of the name
Be arrogant enough to affirm yourself. Let a creator's passion erupt, and pour in your soul.
We want a world overflowing with that torrent of creativity — and from that wish, we chose to call ourselves “YUUGO.”
Quiet self-belief (悠) and burning pride (傲). We create with these two opposites held in our chest.
What we won't compromise
Affirm individuality
Modesty can dull passion. We believe you may affirm yourself — arrogantly, even. It begins by squarely embracing your own sensibility and what you want to make.
Let passion erupt
At the root of making is heat that can't be contained. We don't dilute or trim it; we hurl it into the work at the widest possible amplitude. Compromise only cools the fire.
Pour in the soul
For all the technique and design, the final question is whether the soul is in it. We put intent into every choice and own it down to the texture. That is our form of sincerity.
Passion, into the work.
Curious what we make? Take a look at our works and ventures.